Orange
Animation for the Orange re-brand project with Wolff Olins – developing a motion system and defining animation principles and guidance.
![](https://freight.cargo.site/t/original/i/4fac29a516d8ff9fe0a4c4a161786d9a1c9fc27515650bbe3b757f45a3df32fc/ANIM_GIF_Rule_05.gif)
![](https://freight.cargo.site/t/original/i/ee40739881a42bb04b9ee0414f2cbd9dc3c75c6b78d716c3d17bf36d678d485c/ANIM_GIF_Rule_01.gif)
![](https://freight.cargo.site/t/original/i/78e4155791c52bb65f2d0c75bed3fdb115cb276079f9968ac528555a62cd1640/ORA_THEME_MONTAGE.gif)
![](https://freight.cargo.site/t/original/i/10a4351b9b6bf61a91769c5d5c7ab86034bbb3eb3809f82e9faf5a41fef5812e/ANIM_GIF_Principle_02.gif)